Pilsner Urquell Quality Czech Program from Mike Dahl on Vimeo.
Pilsner Urquell and Jacobson Rost worked together to create a program and field kit that helps key account reps and field distributors become certified as Pilsner Urquell Embassy Account holders. By educating these associates on the history, essence and proper way to store, pour and serve Pilsner Urquell-we bridged a gap with the key accounts and the brand.
As part of the program, I edited five videos (can be viewed on my Vimeo page). Please enjoy the proper way to pour and serve Pilsner Urquell, brought to you by the brewmaster himself-Vaclav Berka.